brand health survey

*Please fill in required fields so we may discuss the results of your survey

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Please rate each of these statements in term of your agreement with a "5" indicating high agreement and a "1" little or no agreement.

Does your business have a strong value proposition that is motivating to customers and differentiated from your competition.

Little or No Agreement 1 2 3 4 5 High Agreement

Do you have a degree of market understanding that provides you with a competitive advantage?

Little or No Agreement 1 2 3 4 5 High Agreement

Do you have relative advantage over your competitors in one or more marketing strategy areas?

Little or No Agreement 1 2 3 4 5 High Agreement

Do you have a comprehensive inventory of statements that describe your business and the benefits associated with it?

Little or No Agreement 1 2 3 4 5 High Agreement

Is there a brand narrative that causes people to have on-going relationships with your business and not just one-time transactions with it?

Little or No Agreement 1 2 3 4 5 High Agreement

Does your brand benefit from communications consistency, continuity and cooperation with the market segments most likely to buy your products?

Little or No Agreement 1 2 3 4 5 High Agreement

Are the strategic elements of your business (product, pricing, promotion, etc.) in alignment and working in a way that reinforces each other?

Little or No Agreement 1 2 3 4 5 High Agreement

Do each of the strategic elements of your business contribute to a relative advantage that create purchase preference?

Little or No Agreement 1 2 3 4 5 High Agreement

Is the funding for brand building designed into the pricing strategy and price point?

Little or No Agreement 1 2 3 4 5 High Agreement

To what degree do your customers "enjoy the experience" by virtue of buying your brand?

Little or No Agreement 1 2 3 4 5 High Agreement

Are positive experiences designed into the product and transaction or do they just happen?

Little or No Agreement 1 2 3 4 5 High Agreement

Is there a customer relationship management (CRM) system at your enterprise that provides actionable feedback from customers?

Little or No Agreement 1 2 3 4 5 High Agreement

Is there an ideation process that is facilitated by a specialized ideation professional on a periodic basis?

Little or No Agreement 1 2 3 4 5 High Agreement

Are core products adapted to exploit current market trends, changing need states or different requirements?

Little or No Agreement 1 2 3 4 5 High Agreement

Is there generational of new product ideas, concepts or prototypes which are market tested and evaluated for addition to the product line?

Little or No Agreement 1 2 3 4 5 High Agreement

Do you have the right leadership in your sales operation?

Little or No Agreement 1 2 3 4 5 High Agreement

Are there sales training opportunities that might serve to increase sales productivity?

Little or No Agreement 1 2 3 4 5 High Agreement

Is there a well understood process for measuring sales performance against sales quotas and goals?

Little or No Agreement 1 2 3 4 5 High Agreement

Does your organization have a positive attitude towards measurement and the discipline to measure the various aspects of the "marketing chain?"

Little or No Agreement 1 2 3 4 5 High Agreement

Are there process measures in place that measure the compliance and implementation of activities that cause desired results?

Little or No Agreement 1 2 3 4 5 High Agreement

Are there outcome measures in place that measure the results of specific marketing initiatives?

Little or No Agreement 1 2 3 4 5 High Agreement