branding company new product brands brand marketing brand positioning brand planning marketing research Charlotte North Carolina

2038 Roswell Avenue Charlotte, NC 28207
Phone: 704.650.0633

The ideation practice within candescence is a service that inspires the generation of new thinking, strategic development and ideas that can be commercialized to grow the business. Marketing ideation can be applied to new product development, communications tactics, sales promotion, event marketing or public relations.

The premise of candescence ideation is that the most successful organizations have an on-going process to foster the development of new ideas... that markets are dynamic, not static and that competitive pressure demands the production of new ideas that can be prototyped, tested and commercialized in ever shortening time horizons.

New product and service ideas are the lifeblood of a viable business. Today's most successful brands are continuously renewing themselves by bringing new, strategically-sound ideas to the market.

We believe every company has unique organizational challenges that sometimes become "sink holes" for new ideas. Without the proper focus and understanding of the ways ideas are conceived and commercialized, many good ideas can fail.



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2038 Roswell Avenue Charlotte, NC 28207 Phone: 704.650.0633	The ideation practice within candescence is a service that inspires the generation of new thinking, strategic development and ideas that can be commercialized to grow the business. Marketing ideation can be applied to new product development, communications tactics, sales promotion, event marketing or public relations. The premise of candescence ideation is that the most successful organizations have an on-going process to foster the development of new ideas... that markets are dynamic, not static and that competitive pressure demands the production of new ideas that can be prototyped, tested and commercialized in ever shortening time horizons. New product and service ideas are the lifeblood of a viable business. Today's most successful brands are continuously renewing themselves by bringing new, strategically-sound ideas to the market. We believe every company has unique organizational challenges that sometimes become "sink holes" for new ideas. Without the proper focus and understanding of the ways ideas are conceived and commercialized, many good ideas can fail.


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